The PR industry has transformed dramatically over the last few decades. With the rise of digital media, the pace of news has accelerated, and the work of PR professionals has become more complex than ever. Yet while the industry has evolved, the tools supporting it haven’t kept up.
Trace is changing that. Founded in New York City, we’re bringing PR-tech into the spotlight with first-of-its-kind clipping automation. Our platform transforms press mentions into clean, professional clips, in seconds, so agencies and in-house teams can share their wins, move faster, and drive results.
We’re dedicated to enabling PR professionals everywhere to be more effective, influential, and impactful in the work they do.
