Powering the future of PR
At Trace, we believe your time is valuable. PR professionals deserve modern tools that eliminate busywork and help them shine. That’s why we built the first clipping automation platform designed to streamline press reporting and free teams to focus on what matters most: driving results.
Why We Built Trace
The PR industry has transformed dramatically over the last few decades. With the rise of digital media, the pace of news has accelerated, and the work of PR professionals has become more complex than ever. Yet while the industry has evolved, the tools supporting it haven’t kept up.
Trace is changing that. Founded in New York City, we’re bringing PR-tech into the spotlight with first-of-its-kind clipping automation. Our platform transforms press mentions into clean, professional clips, in seconds, so agencies and in-house teams can share their wins, move faster, and drive results.
We’re dedicated to enabling PR professionals everywhere to be more effective, influential, and impactful in the work they do.
The PR industry has transformed dramatically over the last few decades. With the rise of digital media, the pace of news has accelerated, and the work of PR professionals has become more complex than ever. Yet while the industry has evolved, the tools supporting it haven’t kept up.
Trace is changing that. Founded in New York City, we’re bringing PR-tech into the spotlight with first-of-its-kind clipping automation. Our platform transforms press mentions into clean, professional clips, in seconds, so agencies and in-house teams can share their wins, move faster, and drive results.
We’re dedicated to enabling PR professionals everywhere to be more effective, influential, and impactful in the work they do.
The PR industry has transformed dramatically over the last few decades. With the rise of digital media, the pace of news has accelerated, and the work of PR professionals has become more complex than ever. Yet while the industry has evolved, the tools supporting it haven’t kept up.
Trace is changing that. Founded in New York City, we’re bringing PR-tech into the spotlight with first-of-its-kind clipping automation. Our platform transforms press mentions into clean, professional clips, in seconds, so agencies and in-house teams can share their wins, move faster, and drive results.
We’re dedicated to enabling PR professionals everywhere to be more effective, influential, and impactful in the work they do.
The minds behind Trace.
Lauren Grigsby Schinnow
Founder
Lauren Grigsby Schinnow
Founder
Lauren Grigsby Schinnow
Founder
Frequently Asked Questions
What is Trace and how does it work?
Trace is an AI-powered platform that automates press clipping for PR teams. Choose your clip style — Multi-Select, Full Page, or Text-Only — and Trace instantly generates a clean, properly formatted clip you can save as a PDF or copy as text.
What’s the difference between Multi-Select, Full Page, and Text-Only clips?
Do I need to download any software to use Trace?
Can I customize the look of my clips?
Who is Trace built for?
Is Trace secure?
What browsers and publications are supported?
When will new features be available?
What is Trace and how does it work?
Trace is an AI-powered platform that automates press clipping for PR teams. Choose your clip style — Multi-Select, Full Page, or Text-Only — and Trace instantly generates a clean, properly formatted clip you can save as a PDF or copy as text.
What’s the difference between Multi-Select, Full Page, and Text-Only clips?
Do I need to download any software to use Trace?
Can I customize the look of my clips?
Who is Trace built for?
Is Trace secure?
What browsers and publications are supported?
When will new features be available?
What is Trace and how does it work?
Trace is an AI-powered platform that automates press clipping for PR teams. Choose your clip style — Multi-Select, Full Page, or Text-Only — and Trace instantly generates a clean, properly formatted clip you can save as a PDF or copy as text.
What’s the difference between Multi-Select, Full Page, and Text-Only clips?
Do I need to download any software to use Trace?
Can I customize the look of my clips?
Who is Trace built for?
Is Trace secure?
What browsers and publications are supported?
When will new features be available?
Join the PR pros saving hours every month with Trace’s automated press clipping.
Join the PR pros saving hours every month with Trace’s automated press clipping.
Join the PR pros saving hours every month with Trace’s automated press clipping.